Sunday, 13 May 2012
One of the easiest ways to save money on your grocery shopping bill is downshifting. I have been slowly doing this for a few years and in the main with huge success as I've moved from a top brand, to a lower priced brand, to the supermarkets own brand then finally to the value/basic range.
Down shifting is in itself a journey of trying and tasting and see what you can / will change. I love food, I wont eat rubbish and certain things I wont compromise on, nor will I support questionable farming and animal husbandry techniques so for example my eggs will only ever be free range.
I am however lucky I can still financially afford to make those decisions, I don’t judge, my mum brought up 5 kids on barely nothing and she didn’t have the luxury to make or consider those issues, she simply had to feed 5 hungry kids, that was her only concern and she did an amazing job.
I would say nearly 80% of my shopping basket now is the value/ basic range, below is just a flavour of what I used to buy and what I now buy
Just a selection of what I used to buy
Napolina Penne £2.09
Homepride Flour £1.49
Kerry Gold Butter £1.40
Flora spread £1.70
Napolina Chopped Tomatoes £1.35
Schwartz mixed herbs £1.05
Florette Salad £1.74 Total Cost £10.82
And now what I buy by downshifting
Basic Pasta £0.39
Value Flour £0.52
Value Butter £1.19
Value sunflower spread £0.75
Value chopped tomatoes £0.31
Value mixed herbs £0.19
Value crunchy salad £0.99 Total Cost: £4.34
All of these staples are eaten daily/ weekly in this household and my annual grocery bill has reduced in the region of 40% over the past 2 years, this has been achieved by not consuming any less (my next challenge) but simply by downshifting.
Tried and tested but no compromise
There are certain brands however that I stick with, we’ve tried others, but either me or hubby refuse to downshift
Heinz Baked Beans
Dips – this is what has inspired todays blog. We had friends over last night and I decided to opt for some frugal nibbles with drinks, I chose basic range multi-dips which were quite frankly vile, really vingegary and sour. Thankfully I had lots of other good, yummy stuff to eat, its not a product we eat often but I wont be buying the basic/ value range again J
Its really just being a little brave, stepping outside your habits/ comfort zone and seeing what changes you can and will make. In a lot of downshifting I defy anyone to actually notice the difference in taste, but you will see a huge difference in how much you can and will save.